Choose the accounts
We research and rank the companies, and you or Nytro approve the list before anyone is contacted.
Who do I hire to bring in more qualified leads?
We build and run the demand generation engine for small and mid-sized B2B companies.
If you have a marketing team, we extend it. If you do not have a marketing lead, we can step in as your fractional chief marketing officer.
- Every message starts from a dated fact about the company it goes to.
- AI reads and drafts. You or Nytro approve every account and message before sending.
- Accounts, signals and contacts can go into your own CRM, if you choose.
Brands our people have worked with
AI strategy built around your growth
We start with your business goals, then design and build the AI systems that help you reach them.
See how we workRunning now
What our systems did, updated every 15 minutes
These are live counts of workflow runs, buying signals and accounts kept scored. The page reads them from Nytro's workflow server every 15 minutes. Nobody types them in. They show the system running. They do not show results.
307Workflow runs, last 24 hoursAutomated workflow runs started on Nytro's workflow server in the past 24 hours, weekends included.
919Buying signals, last 30 daysDeal and leadership news, job posts, LinkedIn requests for marketing help, customer relationship management milestones, event registrations and email replies.
4,720Accounts kept scoredCompanies holding a fit score, interest score or both. Most are recalculated daily, some every two hours on weekdays.
Last workflow finished 20 minutes ago.
These are the workflows Nytro runs for itself and its clients, counted as they run, with client work added to the totals and no company named.
What we run
The engine, end to end
We run the four jobs of demand generation and the wiring between them, and can lead marketing too.
Write and send outreach
AI drafts each message from a dated fact, and a person approves it before it goes.
Answer the replies
We answer the replies, which in a long sale need a judgment call.
Report the results
We report what came of the work, measured by the quality of decisions, never email volume.
Good fit
- The sale takes months.
- The buyer sits inside a larger company or a regulated industry.
- The account list is short enough to research one company at a time, and replies need judgment.
Poor fit
- Self-serve software with a low annual contract value.
- A buyer who wants the system built and handed over to run in-house.
It connects through APIs to a CRM, email sending, contact data, web and news search, and job postings. Language models read the evidence and draft. The workflows run on Nytro's own server, which updates the live counts every 15 minutes. See how the engine is wired
Choosing who to contact
How we choose which companies to contact
We rank companies on dated public evidence and their activity with us, and a person approves the list.
What a company does
- Eight sources, some rescored every two hours on weekdays: opens, clicks, pricing visits, webinars, meetings.
- Public events: job postings, CEO or CFO changes, spinoffs, requests for proposal.
- A meeting counts about 16 opens. Activity 60 days old counts half. All rescored daily.
What a company has not done yet
- Public evidence in eighteen categories shows whether a project is coming.
- We read it ourselves and buy no account list.
- The categories are set for each client's buying trigger.
How an account is ranked
- Fit counts most, then urgency, then likelihood; thin evidence lowers the score.
- Urgency is an estimate from dated evidence, and it can be wrong.
- Each signal shows date, source link, strength, confidence. Evidence past 18 months is flagged.
How a contact is chosen
- We pay for a contact only for specific evidence: a number, named role, system or investor.
- We check the match both ways, person to company and company to person.
- We drop anyone who is not a buyer, such as recruiters.
What the outreach says
- Each message starts from a dated fact about that company.
- It speaks to the buyer's role: finance, IT, operations or program leadership.
- A message that could go to any company does not go out.
What you get
- One ranked list of companies, with the evidence and contacts for each.
- A person at Nytro or on your team reviews it before anyone is contacted.
- If you choose, we push the list, signals and contacts into your CRM.
The eighteen evidence categories
- Hiring
- Press releases
- Earnings calls
- Vendor evidence
- Partner evidence
- Tech stack
- Program trouble
- Project phase
- Buying center
- Community activity
- Regulatory pressure
- Organizational change
- Peer benchmarking
- Website and newsroom
- Legacy debt
- Data readiness
- Operational stress
- Channel shift
- Email replies
- Link clicks
- Tagged links
- Website visitors
- Job boards
- News
- Founder's network
- Customer relationship management system
“What I use is the evidence behind each account. Every company comes with what it posted, hired for or announced, and the date, with a link. When we reach out, we can say what we saw at their company and when. It also finds companies that haven’t announced anything yet, and those are the ones we most want to talk to.”
Robert Cummings, Chief Executive Officer, LeapGreat
What we teach
Courses for a team, programs for a channel
Nytro Academy trains working marketers and executives in six subjects.
The AI in Marketing course runs as six-hour virtual group sessions. It starts at €2,300, or $2,500. See the course and enroll
- AI in marketing
- communications
- lead generation accelerator
- C-level coaching
- crisis communications
- media training
SAP partner programs
- Master Agency for SAP's Digital Certification for Digital Marketing Service Bureaus in EMEA North, EMEA South and MEE. Karina Keil helped develop the program. EMEA is Europe, the Middle East and Africa; MEE is Middle and Eastern Europe.
- Marketing Concierge for the SAP Cloud Accelerator Program in EMEA, supporting about 60 selected partners in five countries.
“We at Convista really enjoyed Nytro Marketing's advanced ChatGPT training because we were able to gain exciting insights into AI, which makes our day-to-day work in business development and marketing much easier. We are particularly happy to use our newly acquired knowledge to create blog articles and landing pages, which will certainly increase our views and leads.”
Mara Krämer, Business Development, Convista
“Following the Nytro Marketing Advance ChatGPT training, I became confident in using AI. With the tips provided in the training, ChatGPT makes my job effortless. The training has increased the effectiveness and engagement of my writing which resonates deeply with my target audience. We've seen a remarkable surge in our engagement and the reactions have been fantastic!”
Emily Mguni, Marketing Manager, Westrocon
Who you work with
Senior marketers who do the work themselves
Nytro's leadership averages more than 20 years of experience, much of it with SAP and HP.
Co-founder and Chief Executive OfficerTom Pfister
Spent more than two decades as a global marketing executive and built SAP's marketing organization in Europe, the US, Latin America, the Middle East and Asia Pacific. He is a serial entrepreneur.
Co-Chief Executive OfficerSnezhi Todorova
Launched SAP's global Partner Demand Concierge Program, consulted with more than 100 SAP partners and led demand generation audits. She helped create and launch the HP World Tour Roadshow across 15+ countries.
Managing Director, EMEAKarina Keil
A channel marketing specialist who manages programs end to end for companies such as SAP and HP. Of German and Japanese origin, she works from southern Germany with people around the world.
Chief Innovation OfficerStan Berteloot
Built and led global teams across Asia, Europe and the United States, with a focus on B2B demand generation and marketing automation. With a background in journalism, he leads Nytro's AI engine.
“Nytro has a sharp understanding of how to create content that not only resonates with our audience but also aligns with buying intent.”
Jason Borkowicz, Senior Director, Marketing, Comcast Business
How to start
The first conversation is an assessment
We start with a business assessment, then set the strategy and the marketing plan, then run the work and adjust it as we go. The engine starts at $2,500 a month, and you pay separately for the AI the work uses. In the first 30 days you get a scored list of accounts and outreach in market.
The assessment
We take in what you sell, your current accounts and what your CRM already knows about them.
AI reads and scores
AI reads public evidence and activity, puts a date and a source on every signal, and scores each account. Thin or stale evidence lowers a score.
You approve the list
You or Nytro approve the account list, and no one is contacted before that approval.
You approve each message
AI drafts each message from a dated fact, and you or Nytro approve it before it is sent. Replies go to a person.
| Route in | What it is | Price |
|---|---|---|
| The built-and-run engine | Nytro does the work and staffs it. You or Nytro approve the account list and every message, and we report what happened. | From $2,500 a month, plus what the AI costs |
| AI in Marketing course | Six-hour virtual group sessions for your own marketers. Enrolls through a form, with no sales call. | From €2,300 or $2,500 |
Book the assessment
We reply within one business day.
Questions
What people ask before the first call
The short answers below cover what Nytro AI by Nytro Marketing does and who it is for. They also cover who decides what goes out, what it costs and how to start.
What does Nytro AI by Nytro Marketing do?
Nytro AI by Nytro Marketing builds and runs your demand generation engine: targeting, signals, sequences, reply handling and reporting. Nytro operates it daily. People at Nytro or on your side approve the account list and every message before sending. Nytro can also act as your fractional chief marketing officer.
Who is Nytro AI by Nytro Marketing for?
Small and mid-sized B2B companies. Some have a marketing team of one or two, some a larger one, and some no marketing lead. Nytro extends your team or acts as your fractional chief marketing officer.
How is this different from an AI sales development tool we could buy?
A tool arrives and needs an operator. Nytro runs the work and keeps operating it for you. AI drafts messages and sorts accounts. People decide who is contacted and what is said. We judge the work by the quality of those decisions. Email volume is no part of the measure.
Who decides what goes out, and what controls are in place?
You or Nytro approve the account list and each message before sending. Copy first passes an automated quality check. Each signal carries a date, source link, strength and confidence rating. Evidence over 18 months is flagged. You can pause any workflow from your dashboard. CRM push is your choice.
What does it cost?
The engine starts at $2,500 a month. You pay separately for the AI the work uses. The AI in Marketing course starts at €2,300 or $2,500. It runs as six-hour virtual group sessions. You enroll through a form, with no sales call.
How do you decide which companies to contact?
Nytro starts from a company's actions: opening an email, publishing a request for proposal, booking a meeting. Recent activity counts more than old activity. Nytro pays for a contact only when the event is specific. That means a number, or a named role, system or investor.
How do you know the numbers you report are real?
A 9 September 2026 client report showed 377 new records. They came from a paused, never-emailed campaign. The real number was 6. Nytro found it, told the client and fixed the method. On 26 August 2026, the claim checker ran eight labeled cases against source documents. It scored 1.00 precision and recall.
Who would we work with?
Stan Berteloot is Chief Innovation Officer. Tom Pfister is co-founder and Chief Executive Officer. He built SAP's marketing organization across Europe, the United States, Latin America, the Middle East and Asia Pacific. Karina Keil runs EMEA as Managing Director.
How do we start?
Nytro starts with a business assessment. Then come a strategy, a marketing plan and execution. Ask for the assessment to begin.
Updated 8 October 2026 by Stan Berteloot, Chief Innovation Officer, Nytro Marketing